Free your data, break away from the tyranny of the spreadsheet!
Top-Q are a tech start up with a very focused audience. Their service interprets the unwieldy spreadsheets that private equity analysts use to examine a firms performance. The information is there but locked away in massive documents. We were asked to come up with a range of ideas to promote the service through video. We devised an pitched 3 ideas covering a range of options.
The difference between the flat spreadsheet and dynamic tools of Top-Q are akin to the difference between 2d and 3d. We used this to create two different worlds, the flat black and white world of spreadsheets whilst Top-Q is dynamic and interactive.
The finished film was promoted using a social media seeding campaign placing it on blogs and sites. It garnered tweets to around 150,000 followers.