We all have our favourite moments from movies and it doesn’t take much to get people talking about them. We used this for the Sony Love It campaign. The idea stemmed from Sony’s desire to highlight their large and prestigious back catalogue of films by encouraging people to remind us why we love the movies.
So we set up a sofa on Carnaby street on the hottest day of the year. We asked passersby to join in and they were only too willing!
The final result was broadcast on terrestrial TV that really captures peoples genuine reactions and affection for the films they love. That’s why we Love it!