One of the secrets of viral success is to capitalise on what people may already be looking for. At the height of Jedward fever we were approached to create a viral for rubbish clearance experts Anyjunk. Jedward were causing national outrage with their abysmal lack of talent and we knew we had to move fast. In a frightenly quick space of time we had cast our twins arranged the locations and created the film. We shot in the morning and edited in the afternoon ready for upload by the end of the day.
The end result was 45,000 youtube views with no paid for seeding campaign and one very happy client.