The business landscape has changed though technical innovation and social media. However those changes bring risks.
Hiscox had something truly new to offer their clients with their Cyber and Data insurance. The policy would give businesses access to a panel of experts who would help in the event of a problem. The experts could sort out the legal issues, calculate compensation, alert regulators but also handle to reputational issues with a dedicated crisis management PR firm.
We were tasked with explaining the policy features using Hiscox’s established creative style whilst also pushing the standard of animation higher. ESA films worked with Hiscox to write the script and devise the storyline and imagery. We used a talented illustrator to create the image assets in storyboard form which was then bought to life using motion graphics animation.